230804 咖啡界寒冬已过？星巴克在中国市场销量飙升
▍原文
The world's largest coffeehouse chain has targeted its younger, wealthier U.S. customer base by launching new drinks and promoting food options. But quarterly transactions climbed just 1% in North America, slowing from a 6% increase in the prior quarter.
However, Starbucks saw a sharp recovery in China, with comparable sales surging 46% in the third quarter. That rebound is expected to last, company officials told investors in a call.
▍语言点
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chain /tʃeɪn/ n. 一连串、一系列的事物；连锁店，连锁机构
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target /ˈtɑːɡɪt/ v. 把……当作目标
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customer base 客户群体 · base /beɪs/ n. 底座，基底，基础
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launch /lɔːntʃ/ v. 正式发布某种产品或启动某种计划(begin or introduce)
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promote /prəˈməʊt/ v. 促销，推销
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quarterly transactions 季度交易额 · quarterly /ˈkwɔːt(ə)li/ adj. 季度的 · transaction /trænˈzækʃən/ n. 交易(一般用复数)
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sharp recovery 强劲复苏 · recovery /rɪˈkʌv(ə)ri/ n. 恢复，复苏
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comparable sales 可比销售额
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surge /sɜːdʒ/ v. 剧增，急剧上升
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rebound /ˌriːˈbaʊnd/ n. 反弹，回升(sharp recovery)