231114双11各大平台数据“隐身”，消费降级购物欲“隆温”
▍原文
China's annual "Singles Day" sales bonanza wraps up at midnight Saturday, but consumers this year appear largely unswayed by its flashy deals and discounts.
Jacob Cooke, a co-founder and CEO of e-commerce consultancy WPIC Marketing， said that Singles Day had "lost its lustre" thanks to a combination of trends.
"The proliferation of livestreaming and secondary shopping festivals... means that the relative attraction of Singles Day as a time to load up on discounted goods has been reduced," he said.
▍语言点
- sales bonanza 购物狂欢 · bonanza /bəˈnænzə/ n. 财源，好运；热潮 · Bonanza Creek 好运溪
- wrap up 结束(finish) · 注：学好短语动词关键不在于动词，而在于后面那个词，这种词有三个作用，第一种表示方向，第二种表示状态，第三种表示比喻。如up从方向上来说，是向上运行的动作，上升到一定程度总有一个终点，所以wrap up相当于finish That just about wraps it up for today. 今天差不多就到这儿吧。
- unswayed /ʌnˈsweɪd/ adj. 不为所动的，不受影响的 · 构词：un-否定前缀，sway摇晃，-ed形容词后缀
- lose its lustre 失去光泽 · lustre /ˈlʌstər/ n. 光泽 · What do you do if your relationship is beginning to lose its lustre? 如果 你们之间没有了往日的新鲜感，你该怎么办？
- thanks to 由于
- a combination of ……的组合
- proliferation /prəˌlɪfəˈreɪʃ(ə)n/ n. 激增(rapid increase)
- relative /ˈrelətɪv/ adj. 相比之下的
- attraction /əˈtrækʃ(ə)n/ n. 吸引力
- load up on 囤货，大批的买东西 · People were loading up on bottled water. 大家在囤瓶装水。